Snapchat, the picture and video sharing platform has released an interesting new feature that now will suggest a filter depending on the type of picture you take. A spokesperson from Snapchat confirmed with Mashable about the new feature that has the filter to become smart and suggest something based on the object in your picture.
The way that this works is that you just simply take a picture of of whatever it is, and when you start swiping for a filter, specific filters will be available based on the object that you’re sending to friends in that snap. Already Snapchat has this type of filter available based on your location, temperature, altitude and speed. It’s a great way to make your Snapchat unique and different from everyone else. In addition, it’s a way to provide content to an image that might help tell a better story about.
New Filter Suggestions Can Help Improve Revenue From Advertisers
Previously Snapchat has made some redesigns to its application to help make it easier to use for an older demographic who thought the app was hard to navigate or didn’t know how to use all the different features that Snapchat provided to its users. If Snapchat is able to attract older people to the app, it still has lots of room for growth.