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Samsung Releasing Smart Speaker To Compete With Apple In 2018

It looks like Samsung is on the heels of Apple with stepping into the smart speaker market. With the recent delay on the release of the Apple’s Homepod, Samsung is expected to release its own smart speaker some time in the first half of 2018 for a price around $200, which will cost much less than Apple’s device and priced a little over Amazon’s Echo/Echo Plus.

Based on a report from Gartner, the smart speaker market is expected to be around $3.5 billion by 2021, up almost 500% from the market estimate for 2016. Even though these numbers are small compared to the smartphone market, the adoption for these kind of devices are increasing at a fast rate. Having a strong foothold on this market can allow for other products and services to get pushed through the ecosystem.

Apple plans to use the HomePod as a base for users to use its HomeKit platform which it can generate revenue through subscriptions. While Amazon is making money from Echo products when people make a purchase using these devices.

The news of Samsung’s smart speaker is based on a recent report from Bloomberg. They said that the smart speakers from Samsung “will have a strong focus on audio quality and the management of connected home appliances such as lights and locks.”

Based on the statement above, it seems like Samsung plans to have the smart speaker be essential part for all of it’s SmartThings product line. This would mean that it could be possible to speak to your Samsung smart speaker and tell it to turn up the temperature in the room, or to turn off the lights.


Creating Competition In The Smart Speaker Space

Even though it has been confirmed, many believe that Samsung’s smart speaker will include Bixby to compete with the likes of Alexa, Google Assistant and Siri in these devices. It has been said that all Samsung devices will be able to work easily with this new smart speaker when it’s released.

Even though lots of details about the Samsung speaker still hasn’t be released, like the design. It’s believed to be some size between Apple’s HomePod and Amazon’s Echo. The current prototype has been said not to feature a digital screen, but light will be on the smart speaker. In addition, it’s believed that Samsung will make available several different colors. The speaker is expected to only be released in a few markets when it first becomes available, and slowly expanding into other countries.

What are your thoughts about Samsung finally getting into the smart speaker market? Do you believe that they’ll be able to provide a great product that will make it more popular than those devices available from Amazon, Google and Apple’s future smart speaker?


Source: [ Bloomberg ]

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